if you want to be safe:
Look up(search): "web-safe fonts" (comic sans is one of them)
SEO Search Engine Optimization Seminar Notes
Wednesday, November 24, 2010
Web Development - Fonts
The user's browser can display any font that the user has on their machine
if you want to be safe:
Look up(search): "web-safe fonts" (comic sans is one of them)
if you want to be safe:
Look up(search): "web-safe fonts" (comic sans is one of them)
Web Development - "Organic"
Organic listing: something that is not paid (artificially placed at the top), not local (also artificially placed in front), but is something that the search engine "organically" found and listed
SEO Search Engine Optimization Seminar Notes
Web Development - Sitemaps
Your sitemap (if you have one) should be placed in the root of your site , and is usually named Sitemap.xml
SEO Search Engine Optimization Seminar Notes
Wordpress - Alternative : "Drupal"
Drupal.com (Drupal is good alternative to Wordpress)
SEO Search Engine Optimization Seminar Notes
Tuesday, November 23, 2010
Web Development - Optimizing for Modern Search Engines
1. Congruence between title, keywords, and text => to get higher ranking with google search engine
2. Google also brought the notion of page rank
3. Another thing you can and should do is to submit your site to google -> this is free and easy to do
4. Other things you can do: xml-sitemaps.com (get a sitemap) -> will generate a xml file, then you put that in the root of your site, then you tell google this is where your sitemap is , then google not only knows your site is here, it also knows you have a site map and it knows about the architecture of your site
5. Having links from other sites to your site improves your ranking in Google search
6. The number of clicks does not improve your search ranking
7. Have keywords, then have those same words appear in the following paragraphs, and also if the URL has the same word in it => this would also help your ranking
8. The Google bot cannot see images or color etc. , it can only see text (this is another reason why having "alternative text" (alt tag) with your images is very important)
9. The bot sees any text, regardless of font (some people cliam that bots only recognize Ariel and Times Roman?)
10. Header text is more important than the body text (this is suspected by some people, and some experiments suggest this may be the case, but Google would not confirm this)
11. Anchor Text - don't just use "click here" as your anchor text, having descripttive anchor text improve your ranking (this, again, is suspected by some people, but not confirmed by Google)
12. Sprinkle words that match your keywords and words in your header into your introductory paragraphs
13. Phrases vs individual words might make a difference (a lot of discussion about this) (having phrases might be better)
14. "Free" is another "good" term
15. Some people beleive that about 70% of Google's search algorithm is still about links
16. Superpages.com -> Link to your site using things like "online yellow pages" (like the one above)
17. Yelp -> also allows you to fill in a page of information about your business (site) free of charge
18. "Yahoo Locals" also have information pages that you can fill out free of charge
19. There is also citysearch.com
20. A living site that changes and updates content frequently fares better with Google search bots
21. Re-submit site map? -> only after big, architectural changes
22. Google considering pages to be "duplicate pages" can be a problem
23. Changing the name of pages is bad
SEO Search Engine Optimization Seminar Notes
2. Google also brought the notion of page rank
3. Another thing you can and should do is to submit your site to google -> this is free and easy to do
4. Other things you can do: xml-sitemaps.com (get a sitemap) -> will generate a xml file, then you put that in the root of your site, then you tell google this is where your sitemap is , then google not only knows your site is here, it also knows you have a site map and it knows about the architecture of your site
5. Having links from other sites to your site improves your ranking in Google search
6. The number of clicks does not improve your search ranking
7. Have keywords, then have those same words appear in the following paragraphs, and also if the URL has the same word in it => this would also help your ranking
8. The Google bot cannot see images or color etc. , it can only see text (this is another reason why having "alternative text" (alt tag) with your images is very important)
9. The bot sees any text, regardless of font (some people cliam that bots only recognize Ariel and Times Roman?)
10. Header text is more important than the body text (this is suspected by some people, and some experiments suggest this may be the case, but Google would not confirm this)
11. Anchor Text - don't just use "click here" as your anchor text, having descripttive anchor text improve your ranking (this, again, is suspected by some people, but not confirmed by Google)
12. Sprinkle words that match your keywords and words in your header into your introductory paragraphs
13. Phrases vs individual words might make a difference (a lot of discussion about this) (having phrases might be better)
14. "Free" is another "good" term
15. Some people beleive that about 70% of Google's search algorithm is still about links
16. Superpages.com -> Link to your site using things like "online yellow pages" (like the one above)
17. Yelp -> also allows you to fill in a page of information about your business (site) free of charge
18. "Yahoo Locals" also have information pages that you can fill out free of charge
19. There is also citysearch.com
20. A living site that changes and updates content frequently fares better with Google search bots
21. Re-submit site map? -> only after big, architectural changes
22. Google considering pages to be "duplicate pages" can be a problem
23. Changing the name of pages is bad
SEO Search Engine Optimization Seminar Notes
Web Development - how search is performed
Alta Vista originally searched and found web pages by looking in the metadata
Search Engine Optimization Seminar Notes
Search Engine Optimization Seminar Notes
Web Development - Interesting Site
waybackmachine.org
tis site stores cached versions of past websites
for exaple, you can find an old Alta Vista search page.....etc......
Search Engine Optimization Seminar Notes
tis site stores cached versions of past websites
for exaple, you can find an old Alta Vista search page.....etc......
Search Engine Optimization Seminar Notes
Subscribe to:
Posts (Atom)