Web Development - Site Management / Optimization - Free and Useful Tools

Google Words

Google Analytics

Google Ad Words

Google Web Master Tools

SEO Search Engine Optimization Seminar Notes

Web Development - Bounce Rate

Bounce rate: the number of people who come to your site, but find that it is not what they are looking for, and just quickly leave

SEO Search Engine Optimization Seminar Notes

Web Development - Search Engines - "Poodle Predictor"

"Poodle Predictor"  site

SEO Search Engine Optimization Seminar Notes

The following is an intro from the site:

Poodle predictor is a tool that attempts to give you an idea of how your site will show up in the search-engine results, before it's too late, and they have already cached it.
This helps you avoid making mistakes that will either prevent your site from getting a decent listing, or will show a useless description of you site in the search-engine results.
To do this, we have attempted to replicate the rules used by the main search-engines, as they spider your site.
Naturally they are not all identical, and they don't make their search algorithms publicly available, so Poodle predictor's results will never be identical with the search-engines results.

(obtained from http://www.gritechnologies.com/tools/about_poodle.html)

Web Development - Fonts

The user's browser can display any font that the user has on their machine

if you want to be safe:

Look up(search): "web-safe fonts"  (comic sans is one of them)

SEO Search Engine Optimization Seminar Notes

Web Development - "Organic"

Organic listing: something that is not paid (artificially placed at the top), not local (also artificially placed in front), but is something that the search engine "organically" found and listed

SEO Search Engine Optimization Seminar Notes

Web Development - Sitemaps

Your sitemap (if you have one) should be placed in the root of your site , and is usually named  Sitemap.xml

SEO Search Engine Optimization Seminar Notes

Wordpress - Alternative : "Drupal"

Drupal.com  (Drupal is good alternative to Wordpress)

SEO Search Engine Optimization Seminar Notes